New Appointments Drive Encirc’s Beverages and Supply Chain Offering

April 2021

Glass manufacturer and filler, Encirc, part of the Vidrala Group, has appointed Paul Williams as its new 360 Development Director, with Mark Holmes taking over Paul’s previous role as Beverages General Manager. The pair will work together to bolster the company’s filling and supply chain offering following a period of growth and investment.


Paul’s work will involve driving Encirc’s unique ‘360’ proposition, which sees the company manufacturing, filling and shipping some of the world’s leading drinks brands directly to retailers, all from a single purpose-built location in Elton, Cheshire.


Paul, who has worked at Encirc for 6 years, commented: “Encirc is continuing to provide value creating solutions that make our customers’ supply chain more efficient and much more sustainable. My role is to ensure we remain agile, constantly looking to improve our proposition by adapting our service and investing in the most innovative technology.


“We know our customers choose to work with us because of our unique position to help them achieve their environmental goals. With our state-of-the-art glass making and bottling facility, a 250,000-pallet automated bonded warehouse and multi-faceted logistics offering, our customers know they are taking advantage of the most sustainable and cost-effective beverage supply chain operation available.”


Taking over as Beverages General Manager, Mark added: “Our adaptability as a company is key to our success. Despite the pandemic, thanks to our fantastic team, we were able to respond to the massive peak in demand from the off-trade, with our essential workforce helping keep cupboards stocked and shelves filled during COVID-19.


“While Paul’s team will act as the bridge between logistics and dispatch, I’ll be ensuring our filling operations remain ultra-efficient, and our customers continue to receive a market-leading, low-carbon service.”


For more information about Encirc’s 360 service, or to find out how much carbon you could save by partnering with Encirc, visit and use the ‘carbon calculator’.

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