Franklin & Sons Chooses Encirc Glass for Launch of New Premium Range
Franklin & Sons – distributed by Global Brands – worked with Encirc’s design team to create three new, bespoke glass bottles. These include 200ml bottles as well as 275ml and 750ml containers for its uniquely flavoured soft drinks and mixers.
The new range of soft drinks and mixers from Franklin & Sons comprises of traditional British beverages with the signature Franklin & Sons twist – such as Sicilian Lemonade & English Elderflower with crushed juniper and British Dandelion & Handpicked Burdock with star anise.
Rob Turvey, Sales and Marketing Director at Encirc Glass, commented: “Our product design team worked with Franklin & Sons to create the range of aesthetically pleasing bespoke glass bottles that took cues from and reinforced the brands’ strong heritage, authenticity credentials and premium nature.”
“Consumer tastes are changing and more people are looking for high-end alternatives to traditional beverages. Glass bottles are an ideal packaging material for these new mixers and soft drinks, and will give Franklin & Sons’ consumers a memorable drinking experience.”
“Mark James, Group Managing Director at Franklin & Sons said: “Our refined tonics & mixers range has been created as the perfect partner for premium spirits, both in taste and appearance. These sit beautifully beside the soft drinks range, which honours the heritage and provenance of the brand.
“The Encirc bottles, inspired by the original Franklin & Sons bottle designs give our award-winning products a sophisticated appearance, taking inspiration from the brand’s heritage while at the same delivering a contemporary look and feel.”
For more information about Franklin & Sons, please visit www.franklinandsons.co.uk